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Interior Design Professional

ASHA  MURDIA    

214. 223. 9359      murdia.asha@gmail.com

PROFILE:

An interior design professional with nearly 20 years experience in aesthetic and design disciplines.  Meticulous and attentive to innovative, engaging design solutions along side a methodical approach to systems and process. Confident working individually or in a collaborative environment, with a proficiency to develop, mentor, and lead a team. 

APTITUDE: 

• Interior Design
• Small Business Start-up
• Sourcing & Procurement
• Graphic &Website Design
• Brand Identity & Direction
• Marketing & Advertising
• Service & Retail Sales
• Management & Merchandising
• Freelance Design & Consulting
• Social Media Development
• Systems Optimization 

PROFESSIONAL EXPERIENCE:

Aesthetic Services, Design Consultant      ARCHyTYPE (Freelance), Dallas, TX      2008 – present

• Thorough in articulating project scope and financial parameters.
• Unique home staging; meticulous presentation.  

Assistant Store Manager, Sales, Visual Merchandising      The Body Shop, Frisco, TX      06/2015 - 02/2016

• 1 of 3 in Texas selected for the “skincare specialist” position.
• Lead new training program, demonstrating marketing concepts; e.g.: Building brand loyalty through client relationships.
• KPI performance metrics monitored to ensure conversion targets met. 
• Used effective associate zoning to drive traffic.
• Improved holiday merchandise sell-through rate by 36%, with weekly shipment increase of 45%, and through re-adaptation of established Q4, 2015 visual merchandising plans, to better suit shop layout. 
• Promoted to Assistant Store Manager, Sales, within 3 months of hire.
  • Spearheaded educational sales floor technique, with real-time training on product knowledge, group selling demonstrations, and recognizing consultation opportunities, which improved associate communication, productivity, and accountability of personal sales targets.  

MEDICAL AESTHETICS:  CAMELOT  SKINCARE, INC.

Co-Founder, Med Spa Start-up, Web, Interior & Graphic Design      Coquette Advanced Medical Aesthetique (Coquette Med Spa), Addison, TX      06/2014 - 03/2015

• Small Business Start-up~    From inception to completion:  Development of business plan, pro forma, hard and soft costs; market forecasting, brand identity, logo design; graphic design and layouts, business cards, menus, website, and other promotional materials used for digital & print advertising. 
• New hire training, including compliance with national, state, and county licensure with regulatory boards, MSDS sheets, and OSHA safety regulations reference binder and signage. 
• Networking and increased exposure through Addison Business Association women’s, direct marketing campaigns, website design, SEO marketing development, social media, email blasts, flash sales, and in-house promotions.
• Coordinated formation of Coquette Skincare with LEIO Corporation, custom cosmetic formulations, specifying key pharmaceutical ingredients. 
• Attended and actively participated in vendor meetings, seminars, networking events, and other product knowledge and business-driving opportunities.           

Director of Aesthetics      GOH Medical, Dallas, TX      06/2013 - 03/2014

• Appointed by medical director to oversee client intake and reservations training, including spa software and telephone etiquette.
• Lead staff by example, encouraging timely communication, constructive feedback, and peer recognition.
• Educated assistant in advanced aesthetic procedures, post procedure protocols, spa room maintenance, EPA sanitation, and proper machine care.
• Within first 3 months as director, streamlined operational process and service protocols, resulting in a 20% sales mix increase.
  • 02/2014 Authored Publication: D Magazine, Best of the Best, Dallas. 

Medical Aesthetician      Berdion Med Spa (Now Medical Aesthetics of North Dallas), Plano, TX      11/2012 - 06/2013

• Aesthetic Services: Custom steam facials, microdermabrasion, dermaplaning, high frequency and galvanic current, enzyme refinements, chemical peels, lash & brow tint, waxing, makeup, Xtreme Lash extensions.
• Laser Modalities: Sciton Joule- Erbium Laser, Ablative skin resurfacing, rejuvenation Blue Light and BBL Photofacial:  Acne, hyperpigmentation & vascular irregularities.  Lumenis Lightsheer Duet- Diode laser hair reduction.
• Venus Concepts, viva and Venus Freeze- Sublative Radio Frequency and Pulsed Magnetic Field paired with RF.   

START-UP,  MANAGEMENT,  AESTHETICS,  MAKEUP:   CRISP, INC.

Salon Manager, Aesthetician      Crisp Salon, Las Colinas, TX      03/2014-06/2014

• Omni Hotel acquisition, assisted in integrating with Mokara day spa.
• Successfully retained employee and client loyalty during salon transition.  

Salon & Spa Manager, Makeup Artist, Salon Start-up      Spa Atelier and Studio 4001(both AVEDA concept), Las Colinas, TX      09/99 - 06/05, 08/10 - 12/12

• Scheduled on and off-site education, product knowledge and event coordination.
• Managed salon and spa team of 25 service providers, moderated challenges, lead sales incentives and contests, maintained retail store front, monitor sales, in-house makeup artist.
  • 06/2002: Studio, Editorial, and Runway makeup with Master Educator, Rudy Miles.
  • 05/2001 Composed Advertising Copy: Spa Atelier, D Magazine: Best of the Best: Day Spa Retreat, Dallas.
  • 04/2001 Authored Publication: Spa Atelier, Elle Magazine: Top 10 Dallas Day Spas.  

Interior Designer, Buyer, Project Manager       Wilson Associates, Dallas, TX      10/2005-02/2008             

• Project:  The Venetian, Macau, China
  • World’s Largest Casino: 11.5 million sq ft.
  • Podium (Public): Lobby, Bus Lobby, VIP Check-in, Wow Space, FOH Restrooms.
  • Guest Tower (Suites): Hospitality, Garden and Penthouse Suites, and VIP Corridors.
  • Art and Accessories: All interior and exterior. 

• Deliver on all deadlines for architectural design and documentation, presentations; finish selections, FF&E specifications, and art and accessories budget.
• Working knowledge of codes, building systems, contract documents and administration, space planning methodologies, conceptualizing color and design schemes.
• AutoCAD design of floor plans, elevations, detailed custom architectural elements such as: carpet, furniture, and light fixtures, and presentation of conceptual designs and color boards.
• Documented FF&E sources and standards, in accordance with building codes, to be incorporated into specifications for procurement.
• Review and approve shop drawings, CFAs, and finish samples from vendors.
• Coordinate with client, project manager, contractors, and purchasing agent throughout all phases of the project, from presentation through installation, and procurement.
• Schedule and attend site visits to field measure and photograph spaces, review and approve furniture samples or mock-ups, and installations.
• Supervise on-site installation and provide assistance to administration.
• Work closely with art consultants for selection and placement of all art and accessories, marked all floor plans and elevations, as reference. 
• An organized and effective project manager, skilled at seeing the big picture and identifying tasks to facilitate on-time and cost-efficient project completion with exceptional continuity.
  • Hired within 1 month of internship as a full-time interior designer. 
  • Recognition from Principal Designer, Jim Rimmelsbach, for devising more efficient paste-up system, launched as the new standard.
  • Established procedure for 1st and largest Art & Accessories portfolio with a strategic budget reduction of 10%, totaling $1.2 million.
  • May/ June 2008 Publication:  Hospitality Design Magazine, Design Awards: Project  team selected for The Venetian, Macau resort and casino design, featuring three areas  of personal contribution: Paiza Lounge, WOW Space, and Café Florian. 

• Project:  The Palazzo Hotel, Las Vegas, Nevada    
  • Guest Tower (Suites):  French and Italian Villas, VIP Corridors.    
  • Art and Accessories: All interior and exterior.

 INTERNSHIPS

07/2005- 11/2005    bulthaup, Dallas, TX    German kitchen design using AutoCAD, metric measurements, categorize all sample mailings.                           

• 07/2005- 10/2005    Debra Stewart Interior Design, Irving, TX    FF&E selection, fabricate color storyboards; assist with installations.
• 07/2005- 08/2005   Knoll, Inc., Dallas, TX    Assemble presentations, organize sample room.

EDUCATION:

• 05/2005, University of North Texas, Denton, TX           Bachelor of Fine Arts, Cum Laude                Major:  Interior Design  Minor:  Marketing and Management
• 05/1999, NorthlakeCommunity College, Irving, TX           Associate Degree of Fine Arts 
• 08/2012, National Laser Institute, Dallas, TX           Certified Laser Technician:  ZP11193
• 06/2012, AVEDA Institute, School of Esthiology, Dallas, TX        Licensed Esthetician:  1553732

 INTERCULTURAL STUDIES AND TRAVEL

• Extensive travel throughout the United States, Hong Kong, Malaysia and India.
• Participant in the 2004 University of North Texas, Study Abroad Program in Italy.  Focus: Ancient and Classical Architecture, as related to space planning, sketching and rendering. 

 TECHNICAL:

• Scheduling and Database Software:  Salon and Spa Biz, ProSalon, AthenaNet EMR, Vagaro.
• Microsoft Office Suite:  Word, Excel, Power Point.
• Graphic Software:  Adobe Photoshop, Adobe Illustrator, InDesign, Front Page, AutoCAD.
• Networking and Social Media:  Constant Contact, Network Solutions, Wix, Google Analytics, LinkedIn, Facebook. 

ASHA  MURDIA    214. 223. 9359     murdia.asha@gmail.com