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Print's Kind of a Funny Story. Rob, short for Rob Ot, is a robot programmed to print. Disgruntled after hearing so many humans talk about the death of print, he started a print factory in Dallas with his robot dog Press. Together they live for the thrills of short runs and the smell of fresh ink. He is a loud print advocate, believing (ironically because he is a digital being) that print is not dead. His life's passion and purpose are the same — print. They say print is dead; Rob says they're dead wrong. We, the humans of Dallas Print Factory, are excited to execute Rob's vision and help you print with personality.