Discover Your Design District

Monthly Interview Spotlight feat. ID Collection

The multi-line showrooms at the Dallas Design District’s ID Collection showcase the finest of luxury brands from around the world. Owners Joe Demoruelle, Bonnie Martin, and Jim Williamson personally select each item on display. A valued member of the design community for over 25 years, the ID Collection team has served the residential, hospitality and even the aviation industries. Meet Joe, Bonnie and Jim, and get to know the ID Collection’s distinctive approach to home décor.

Dallas Design District: What do you love about being in the DDD?

ID Collection: The Dallas Design Center (DDC) is the heartbeat of the Design District, which allows ID Collection the opportunity to present Osborne & Little, JAB, Casamance, R. Jones, Panache Designs, Powell & Bonnell and many other prestigious lines of fabric and furniture.

DDD: How would you describe ID Collection’s showroom style?

IDC: Our style is as diverse as we are. Our brands are extremely diversified, offering designers many avenues for success.

DDD: What would you say differentiates ID Collection’s style from its competitors?

IDC: We go above and beyond to assist designers with every aspect of their projects. We build relationships and therefore loyalty through trust and hard work. We get to know our customers and we listen when they tell us about what they can and will use.

DDD: In your opinion, what is a room’s most essential design element?

IDC: The attitude!

DDD: What is the first question you ask a new client?

IDC: We ask the designers what their clients are looking for, and how we can help them achieve the dream. We understand that the end-user now plays a key role in the design process, too. We remain flexible and aim to be innovative in the ways we approach our clients.

DDD: Tell us about your favorite home décor trends for spring.

JD: Enough with the beige and gray!  It’s spring: experience the beautiful color of nature!

DDD: Are there any home furnishing and/or décor trends you feel are on the way out and would therefore recommend clients avoid?

IDC: We understand the old saying “Everything that’s old is new again,” and that a whole generation has never experienced shag carpet, avocado green, and brown. However… don’t!

DDD: Who, what and/or where do you draw inspiration from?

IDC: First and foremost, we draw inspiration from the products we represent. With creative minds like Christian Lacroix, William Yeoward and Jean Paul Gaultier represented in our showrooms, we’re lucky to have inspiration all around us.

DDD: Do you have a personal design philosophy or motto?

IDC: “Sell the sizzle, not the steak.”

DDD:  Finish this sentence: “No home is complete without…”

IDC: A personality! A home should reflect the people who live there!

Joe, Bonnie, Jim and the rest of the team at the ID Collection are ready to help you take on your next design project. Whether your tastes run towards the traditional or the modern, their expertly curated collection of furniture, lighting, fabrics and accessories is sure to both impress and delight. 

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