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Marketing/Relationship Pro With A Passion For Design and Construction

SUMMARY

Having planned and built an architect-commissioned luxury home, I'm looking for a new opportunity that will allow me to apply my 25+ years of marketing/advertising and business relationship experience to the design/interiors/construction business.

I bring a mature, big-picture approach to business and problem solving and never forget about the goals of the organization or the bottom line. In addition to providing expertise as a senior marketer, relationship builder, writer, editor, and business strategist, I am a sanity checker who can sift through team input and find cohesive solutions.

PROFESSIONAL EXPERIENCE

MUSIC AUDIENCE EXCHANGE, INC., (MAX) 2015-2018

New-Client Relationship Marketing

(Key clients: Dr Pepper, Ford, Jack Daniel’s, MillerCoors)

I joined MAX when it was a start-up and wore many hats to help launch the company and see it through its first round of funding. After funding was secured, I was asked to develop new-client relationship marketing initiatives and focus on driving revenue in concert with the sales leadership. I developed a new-client engagement process that resulted in a 5x sales increase from 2015-2017.

Specific responsibilities:

-- Assessing client needs

-- Creating budgets

-- Writing proposals

-- Crafting PowerPoint sales decks

-- Preparing client contracts

-- Providing strategic input for campaigns

-- Supporting marketing department

NEUTRON DEPOT, LLC 2013-2015

Marketing Director

At Neutron Depot I implemented a lean, direct-response marketing program based on the company’s limited resources, which included broadcast, search and direct mail. This economical approach resulted in a 4x increase in lead generation.

Specific responsibilities:

-- Increasing brand awareness

-- Creating branding messaging

-- Developing go-to-market plan

-- Designing and executing large email marketing program

-- Writing/producing print, search, and TV/radio elements

-- Planning and purchasing media

CSi AGENCY SERVICES, INC. 1995-2012

Marketing Director and Operations Manager

My roles in this large insurance agency included spearheading all marketing and advertising for the company’s retail and wholesale channels, resulting in $65M annual written premium combined, and overseeing retail and corporate site operations.

Specific marketing responsibilities:

-- Managing and implementing all advertising and marketing activities

-- Developing brand messaging

-- Writing/producing print, search, and TV/radio elements

-- Planning and executing media buys

Specific operations responsibilities:

-- Launching a chain of retail auto insurance stores that generated over $25M written premium annually

-- Managing retail district managers across Texas

-- Overseeing three corporate headquarters facilities

-- Planning capital improvement projects to headquarters buildings and branch offices

-- Negotiating commercial leases and equipment contracts

-- Researching, planning and executing major capital purchases

-- Aiding in design and implementation of I.T. infrastructure

-- Planning and purchasing PBX system

FREELANCE, CONTRACT AND COMMISSION 1993-1995

LEVENSON AND HILL 1991-1992

Account Executive and Copywriter

(Key clients: George Dickel Tennessee Whisky, Brinker International)

Specific responsibilities:

-- Working with team members to develop public relations campaign proposals

-- Conceptualizing collateral print materials and writing copy for PR campaigns

-- Interacting with PR clients regarding campaign objectives

-- Writing press releases and corporate correspondence

EDUCATION

Bachelor of Arts in Communications - Public Relations, Southern Methodist University, Dallas, Texas

PROFICIENCIES

-- MS PowerPoint

-- MS Word

-- Adobe Illustrator

-- G Suite

WRITING SAMPLES

MAX Blog

What’s On My Turntable

PERSONAL INTERESTS

-- technology and design

-- classic jazz

-- Formula 1 racing

-- Hitchcock movies

-- record collecting

-- mountain biking

-- challenging home repairs

-- music reference books

-- vintage cereal box artwork