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Erica Sieb

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Experienced in Sales, Marketing and Management

Erica Sieb

Dallas, Texas 75206 / (214)417-1560 /

Career History


Robert Talbott, Men’s Custom Apparel & Accessories                                      May 2015 - January 2018

Sales Specialist

·         Prospected clientele growth opportunities by networking in the community

·         Assisted high-profile clients

·         Cultivated strong client relations resulting in repeat business and referrals

·         Recognized often as the store’s top sales performer in weekly corporate sales recaps

·         Managed, organized and executed all aspects of the annual customer appreciation event

·         Recruited, trained and mentored sales specialists


Bova Diamonds, Wholesale Diamonds & Jewelry                                             March 2010 – April 2015

Director of Marketing             November 2011 – April 2015

·         Led marketing functions including brand positioning, public relations, & social media

·         Conceptualized and directed advertising campaigns

·         Created a telemarketing campaign for referrals which grew revenue by 20% in 2013

·         Increased return business by introducing a customer loyalty rewards program

·         Developed new ideas and concepts to increase business such as launching a pop-up bridal boutique within the jewelry showroom

Office Manager                       March 2010 – November 2011

·         Answered phone inquiries, greeted clients and scheduled appointments

·         Maintained client orders and payments

·         Organized a filing system to keep track of invoices for incoming and outgoing loose diamonds

·         Communicated with jewelry designers to ensure custom work deadlines were met

·         Ordered office supplies and researched new jeweler suppliers for showroom

·         Inventory Management: shipping, receiving, reordering and counting inventory

·         Composed and edited letters, emails and other correspondence


Anthropologie, Women’s Apparel, Gifts, Home Décor & Furniture                 August 2009 – March 2010

Department Sales Manager

·         Successfully hired, trained and motivated a sales team that exceeded the stores annual sales goal by 15% over previous year

·         Planned store events, selling seminars and contests to increase business profitability

·         Conducted store meetings that were collaborative and educational

·         Utilized weekly reports to track and communicate business trends to sales team

·         Administered performance appraisals


Education & Training

CertificationStarting a Business Certificate                                                                                2015

A course of study designed to improve managerial effectiveness

SMU-COX School of Business, Caruth Institute For Entrepreneurship                                    Dallas, TX

Bachelor of ScienceInternational Trade & Marketing                                                                  2004

Fashion Institute of Technology                                                                                    New York, NY