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Marlena Lazo

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Experienced Sales, Management, Customer Service Professional


Marlena Lazo

   832-527-3408 l


Summary & Objectives

  • Motivated self-starter with ten plus years of valuable retail sales, management, and marketing experience
  • An effective communicator with strong interpersonal, and customer service skills
  • Ability to effectively work with individuals from varying backgrounds, and skillsets
  • A natural leader who performs well under pressure
  • Seeking career advancement opportunities that build upon experience and strengths




Sam Houston State University – Huntsville, Texas


   May 2012

Bachelor of Science – Agricultural Business and Marketing






Sunglass Hut, The Woodland-Northpark Center                                      June 2016-Present

Sales-Operations Manager

  • Assist director in daily business operations to ensure store is on trend and all sales goals are met.
  • Coach staff on company expectations and product knowledge to promote individual success
  • Collaborated with a local business for the execution of a private event which resulted in a $3500 boost in sales, and currently developing plans for other private events.
  • Top associate in Sales Volume for the past 5 months.
  • Maintain a 104% or higher in sales goals consistently, currently 167% to 2017 sales goal.
  • Continually seek out future talent to adequately staff during peak seasons.
  • Support the Sunglass Hut brand ensuring all visual merchandise is up to date and representative of the latest trends.
  • Consistently work with our team to build product knowledge on current or upcoming collections.
  • Markets merchandise by being fully knowledgeable of all sales, in store or online promotions, and promotions advertised.
  • Receive and/or sign off on inventory to monitor shrink
  • Evaluate deposits and cash reconciliation reports daily to ensure cash handling, discounts, and promotions were executed according to company standards, and report to sale audit
  • Actively work with Asset protection to eliminate shrink, protect inventory, and set best practice policies in store.
  • Use my leadership skills to build a positive rapport amongst my team, and maintain enthusiasm.



    Landmark Hospitality Group, Houston, TX                            October 2015- March 2015

    Event and Marketing Manager

  • Over saw the marketing and event planning for Landmark Venues. Primary locations included The Republic Smokehouse and a 36,000 sqft event venue. Other locations included 51Fifteen, Hearsay and Hearsay on the Green.
  • Worked closely with all customers and prospects as the day of event coordinator to ensure every event was executed properly from start to finish. Assisted with menu selection, décor, audio/ visual set up and handled budgeting and payments for the event.
    • Events with 200+ guests included:
      • Protiviti Quarterly Earnings Dinner
      • Mayor’s Rodeo Kick off Breakfast
      • Paint Horse Rodeo Committee
      • Harris County Sheriff campaign dinner
      • Houston Young Lawyer Association Gala
      • South Texas College of Law Gala
      • Arthritis Foundation annual fund raiser.
      • Fresh Arts annual fund raiser.
      • Houston Technology Center Conference
  • Effectively generated new business by cold calling prospect lists and surrounding businesses near our venue.
  • Increased private event and catering revenue by an average of $80,000 a month.
  • Successfully achieved monthly sales goals of $60,000 in new business. Areas of responsibility included:
    • Menu Launches
    • Special Events
    • All Social Media
    • Creating all marketing material and content for social media, email blasts, and in house promotions.
    • Landmark ambassador attending networking events to build new customer relations.

Lucchese, Houston, TX                                                           October 2014 – October 2015

Assistant Store Manager

  • Assisted General Manager in the day to day operations of a $3.5 million store. Duties included opening, closing, customer relations, and employee management.
  • Organized and executed daily administrative work
  • Helps spearhead all private and public social events.
  • Coordinated between the corporate offices and clients on all public and private events.
  • Ran reports to regulate trends within the store to determine what merchandise is needed.
  • Generated purchase orders daily to make sure inventory stock levels were adequate, and that there was a steady flow of merchandise.
  • Attended community events as an ambassador to the store and the brand.
  • Helped the GM in providing a strong leadership presence in the store, and took on any roles or duties necessary in his absence.
  • Received the merchandise daily and responsible for removing or adding inventory, or contacting vendors if any issues occur.
  • Communicated with the GM on the strengths and weaknesses within the store and what can be done to drive business.
  • Assisted clients and employees with custom boot designs and orders, by working closely with the corporate headquarters.


Pinto Ranch, Houston, TX                                                         April 2013October 2014

 Assistant Buyer

  • Analyze sales reports to recognize trends in order to assist in the buying decisions for the Menswear department, as well as Men’s and Ladies’ boots.
  • Develop assortment plans and build merchandising strategies according to consumer purchasing trends.
  • Assist in the selection of merchandise along with the building and submission of all purchase orders.
  • Oversee all special and custom orders through close communication with our customers, as well as our vendors.
  • Work directly with vendors by participating and planning special events for customers in order to build brand recognition.
  • Regulate inventory at all of our locations, including damaged merchandise, shipment errors, and price discrepancies.