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Experienced Sales, Management, Customer Service Professional

 

Marlena Lazo

   832-527-3408 l  marlenalazo@gmail.com

 

• Motivated self-starter with ten plus years of valuable retail sales, management, and marketing experience
• An effective communicator with strong interpersonal, and customer service skills
• Ability to effectively work with individuals from varying backgrounds, and skillsets
• A natural leader who performs well under pressure
• Seeking career advancement opportunities that build upon experience and strengths

 

Sam Houston State University – Huntsville, Texas	May 2012
Bachelor of Science – Agricultural Business and Marketing

 

 

Sunglass Hut, The Woodland-Northpark Center                                      June 2016-Present

Sales-Operations Manager

• Assist director in daily business operations to ensure store is on trend and all sales goals are met.
• Coach staff on company expectations and product knowledge to promote individual success
• Collaborated with a local business for the execution of a private event which resulted in a $3500 boost in sales, and currently developing plans for other private events.
• Top associate in Sales Volume for the past 5 months.
• Maintain a 104% or higher in sales goals consistently, currently 167% to 2017 sales goal.
• Continually seek out future talent to adequately staff during peak seasons.
• Support the Sunglass Hut brand ensuring all visual merchandise is up to date and representative of the latest trends.
• Consistently work with our team to build product knowledge on current or upcoming collections.
• Markets merchandise by being fully knowledgeable of all sales, in store or online promotions, and promotions advertised.
• Receive and/or sign off on inventory to monitor shrink
• Evaluate deposits and cash reconciliation reports daily to ensure cash handling, discounts, and promotions were executed according to company standards, and report to sale audit
• Actively work with Asset protection to eliminate shrink, protect inventory, and set best practice policies in store.
• Use my leadership skills to build a positive rapport amongst my team, and maintain enthusiasm.

   

   

  Landmark Hospitality Group, Houston, TX                            October 2015- March 2015

  Event and Marketing Manager

• Over saw the marketing and event planning for Landmark Venues. Primary locations included The Republic Smokehouse and a 36,000 sqft event venue. Other locations included 51Fifteen, Hearsay and Hearsay on the Green.
• Worked closely with all customers and prospects as the day of event coordinator to ensure every event was executed properly from start to finish. Assisted with menu selection, décor, audio/ visual set up and handled budgeting and payments for the event.
  • Events with 200+ guests included:
    • Protiviti Quarterly Earnings Dinner
    • Mayor’s Rodeo Kick off Breakfast
    • Paint Horse Rodeo Committee
    • Harris County Sheriff campaign dinner
    • Houston Young Lawyer Association Gala
    • South Texas College of Law Gala
    • Arthritis Foundation annual fund raiser.
    • Fresh Arts annual fund raiser.
    • Houston Technology Center Conference
• Effectively generated new business by cold calling prospect lists and surrounding businesses near our venue.
• Increased private event and catering revenue by an average of $80,000 a month.
• Successfully achieved monthly sales goals of $60,000 in new business. Areas of responsibility included:
  • Menu Launches
  • Special Events
  • All Social Media
  • Creating all marketing material and content for social media, email blasts, and in house promotions.
  • Landmark ambassador attending networking events to build new customer relations.

Lucchese, Houston, TX                                                           October 2014 – October 2015

Assistant Store Manager

• Assisted General Manager in the day to day operations of a $3.5 million store. Duties included opening, closing, customer relations, and employee management.
• Organized and executed daily administrative work
• Helps spearhead all private and public social events.
• Coordinated between the corporate offices and clients on all public and private events.
• Ran reports to regulate trends within the store to determine what merchandise is needed.
• Generated purchase orders daily to make sure inventory stock levels were adequate, and that there was a steady flow of merchandise.
• Attended community events as an ambassador to the store and the brand.
• Helped the GM in providing a strong leadership presence in the store, and took on any roles or duties necessary in his absence.
• Received the merchandise daily and responsible for removing or adding inventory, or contacting vendors if any issues occur.
• Communicated with the GM on the strengths and weaknesses within the store and what can be done to drive business.
• Assisted clients and employees with custom boot designs and orders, by working closely with the corporate headquarters.

   

Pinto Ranch, Houston, TX                                                         April 2013 – October 2014

 Assistant Buyer

• Analyze sales reports to recognize trends in order to assist in the buying decisions for the Menswear department, as well as Men’s and Ladies’ boots.
• Develop assortment plans and build merchandising strategies according to consumer purchasing trends.
• Assist in the selection of merchandise along with the building and submission of all purchase orders.
• Oversee all special and custom orders through close communication with our customers, as well as our vendors.
• Work directly with vendors by participating and planning special events for customers in order to build brand recognition.
• Regulate inventory at all of our locations, including damaged merchandise, shipment errors, and price discrepancies.