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Francois-Yves Auger-Takada

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Fashion Business Development & Marketing Professional

 

Fashion Business Development & Marketing Professional

 

Multilingual Business Development Manager with an MBA in Fashion Marketing and 4+ years of experience working with fashion and luxury brands internationally including Greece, Japan and Hong Kong. Extensive experience helping companies expand overseas. Dedicated leader with excellent communication, organization, and time management skills. Fully fluent in English, French and Spanish.

Timeline disclosure: Soon after arriving in the United States in April 2016,

I started the immigration process and obtained my work permit in January 2017.

 

Areas of Expertise

 


Global Fashion Sales & Marketing

Merchandise Strategy Development

Leading Cross-Functional Teams

Trend Research and Forecasts

Quote Comparison and Negotiations

Market Study Research & Reporting

Building Relationships

Database Management

Blogging & Social Media


 

 

 

 

Education & Certifications

 

 

 

INSEEC BUSINESS SCHOOL, Bordeaux, France

 

Master of Business Administration (MBA) Degree in Marketing of Fashion, Luxury & Brand Strategies, 2013

 

 

 

UNIVERSITY OF RENNES, Rennes, France

 

Master’s Degree in Applied Foreign Languages, Management & International Marketing, 2012

 

 

 

UNIVERSITY OF NANTES, Nantes, France

 

Bachelor’s Degree in Applied Foreign Languages (English, Spanish, Japanese), 2009

 

 

 

Cambridge Certificate of English – University of Cambridge, London, England, 2011

 

Diploma de Español como Lengua Extranjera Instituto Cervantes, London, England, 2011

 

 

 

 

 

Professional Experience

 

 

 

FRENCH CONSULATE/BUSINESS FRANCE, Hong Kong, Hong Kong                                      May 2014 – April 2016

 

Project & Business Development Manager of Fashion, Luxury & Accessories

 

  • Maintained and grew the department’s database of qualified leads through referrals, emails, and networking opportunities with women’s, men’s, and children’s fashion and accessories.

  • Managed all communications and relationships with 300+ local distributors, agents and retailers, and maintained detailed knowledge of all products and services provided to accelerate order fulfillment times.

  • Researched trends to stay current on design innovations, to better partnered with local retailers to help French suppliers understand local market trends and customer demands. 

  • Created market study reports and PowerPoint presentations by researching and monitoring all current sectorial information of ready-to-wear, footwear, sportswear, accessories, and lingerie. 

  • Managed relationships with multiple clients to ensure adherence to deadlines and target goals.

     

    Key Accomplishments

  • Served as Project Coordinator for business meetings between French shoe suppliers and Hong Kong shoe retailers/distributors. Facilitated Hong Kong market seminars and hosted group offsite market comparisons.

  • Served as Assistant Project Coordinator of the Cabinet of Curiosities, an exhibit showcasing multiple French companies to the Hong Kong market. Managed 120,000+ visitors at IFC Mall within an 8-day period.

  • Served as Assistant Project Coordinator of the French Cosmetic Awards. Prospected local service and product providers, compared quotes, negotiated pricing to fit budget, and managed supplier payment.

  • Coordinated and facilitated introductions with 40+ companies to assist with business development.

 

 

Q-POT. JEWELRY, Tokyo, Japan                                                                         September 2013 – November 2013

 

International Sales & Marketing Assistant

 

  • Overhauled and improved existing social media outlets (company website, Facebook, YouTube) and created an Instagram account to promote a consistent global brand and marketing strategy across platforms.

  • Assisted with all aspects of company participation at the Tranoi Fashion Trade Fair in Paris, including booth setup and maintenance, and customer sales.

  • Performed daily maintenance of the company showroom’s visual standards and assisted with hosting international buyer meetings and blogger tours.

  • Assisted with installment of an overnight popup store and café at the Takashimaya Shinjuku department store.

  • Provided daily multilingual translations in Japanese, French, English, and Spanish.

     

     

 

FRENCH EMBASSY/UBIFRANCE                                                                                       April 2012 – August 2013

 

Study & Project Assistant of Fashion, Lifestyle & Cosmetics, Tokyo, Japan (March 2013 – August 2013)

 

  • Completed 2 extensive market analysis reports (40+ pages each) on cosmetics, perfumes, and women’s ready-to-wear clothing and fashion accessories available for sale on the company’s website.

  • Created multiple consumer goods market studies for internal and external customer use.

  • Created commercial booklets and sourced and recruited French brands for the first ever men’s fashion B2B meeting operations organized by Ubifrance.

  • Networked at fashion events to help build the department’s database of qualified leads in all sectors of women’s, men’s, and children’s fashion and accessories.

  • Performed host duties during the Cosmetics B2B meetings.

     

     

 

Project Assistant, Athens, Greece (April 2012 – August 2012)

 

  • Assisted with all aspects of organizing and scheduling the France Southeastern Europe B2B Meetings Forum in Sofia, Bulgaria, that included 360+ people participating in 2,000 B2B meetings within a 2-day period.

  • Served as Front Desk Officer at the forum, managing all last-minute scheduling changes.

  • Managed daily customer inquiries from 10 countries, Business Clubs, and Chambers of Commerce.

  • Assisted in the daily management of social media outlets, resulting in increased customer awareness.

  • Assisted with the creative process in the development of the Business Guide of Greece.

  • Created bilingual communication aids in English/French. 

     

     

 

OASIS ACADEMY MAYFIELD /  FINCHLEY CATHOLIC HIGH SCHOOL, England                 October 2009 – May 2011

 

Assistant French Teacher

 

  • Assisted teachers in organizing and administering all aspects of day-to-day classroom activities.

  • Facilitated one-on-one tutorials with students (ages 9-12) to better prepare them for examinations.

  • Organized learning activities for the French Club to further advance students’ French language knowledge.

  • Offered advanced adult tutorials for university students to help prepare them for future examinations.

 

 

Technical Skills

 

 

 

Microsoft Office (Word, Excel, PowerPoint, Outlook), Photoshop, Illustrator