Glenna Kroenert

Management + Administration + Luxury Sales & Design

GLENNA KROENERT

Management + Administration + Luxury Sales 

Dallas, TX 75252

glennak@mac.com CELL: 310.801.2432

Dynamic and solution-oriented Manager with over 15 years’ success in relationship management, sales development, process improvement, and event coordination. Strong administrative skills combined with a talent for visual arts and design. Known as a creative and enthusiastic leader, achieve organizational goals by empowering and supporting diverse teams. 

Stems - Los Angeles, CA 

Staging and Floral Design

 2003 to Present

Engaged by private clients to provide home staging consultations and custom floral creations. Installed domestic and commercial de?cor. Managed supplier relationships to ensure procurement of high-end inventory. Forged and maintained a loyal client base, retaining some clients for 10+ years.

Senior Design Consultant

Robert Allen/Duralee - Los Angeles, CA

Luxury Furniture, Fabrics and Wallpapers

October 2018 to June 2019

Developed strong product and brand knowledge to deliver persuasive presentations and maximize sales results. Identified lucrative business opportunities, crafted marketing material for prospective customers, and fielded product and service related inquiries. Generated weekly sales reports, delivered client relations updates, and conducted market research.

• Formally recognized for outstanding customer service levels and escalation/dispute resolution skills.
• Presented furniture, fabric, and wallpaper bids for top designers, while ensuring client confidentiality.

Senior Design Consultant + Assistant Management 

Kravet/Lee Jofa/Brunschwig & Fils - Los Angeles, CA 

Luxury Furniture, Fabric, Custom Murals

April 2016 to October 2018

Recruited to strengthen financial and operational performance of the showroom. Contributed to showroom        merger, recorded unsold merchandise, maintained detailed inventory records, and supervised floor sales functions. Coached employees on luxury food sales and service delivery.

• Sparked double-digit sales increases in just six months and boosted sales of fabrics and wallpapers 74%.
• Assumed Showroom Manager duties during eight-month position vacancy.
• Pioneered business development strategies to promote repeat and referral business.
• Spearheaded sell-off of Lee Jofa furniture and accessories inventory by using visual display best practices.

Showroom Director 

Christopher Guy - West Hollywood, CA 

Luxury Furniture and Accessories

April 2012 to June 2013

Liaised closely with VP to establish sales, merchandising, visual, and event strategies to achieve critical business metrics. Served as primary point of contact for escalated issues, shipping delays, and product damage. Facilitated staff training on luxury brand awareness and VIP service delivery. Managed 5 direct reports, including hiring and performance reviews.

• Instrumental contributor to launch of a 10,000-foot showroom.
• Executed the 64t  h  Primetime Emmy’s Reception for Art Director nominees:

• •      Facilitated meetings with the Directors Guild and PR Firm. 
  •      Coordinated logistics to ensure seamless experience for 350 guests.
  •      Planned catering, red carpet entrance, and goodie bags.

Showroom Manager 

Scandia Home- Beverly Hills, CA 

Luxury Linens and Accessories

April 2010 to April 2012 

Directed sales, inventory, and visual design functions of the showroom. Liaised with external PR firm to coordinate marketing campaigns and product launches. Aligned stock levels with sales volume and project demand. Led visual display design and installation. Procured custom designs, light fixtures, and accessories. Recruited and trained staff.

• Doubled sales in 2011 and surpassed 2012 forecast by 41%.
• Strengthened repeat business and fostered customer loyalty through strategic outreach to VIP clients and celebrities.
• Delivered persuasive and educational presentations, including design and visual displays within the showroom.

Showroom Manager 

Farrow & Ball - West Hollywood, CA 

March 2008 to April 2010 

Managed showroom operations, including budget control, sales and inventory reporting, replenishment, and marketing. Handled weekly deposits, domestic and commercial client consultations, and product training. Supervised five employees.

• Achieved #1 showroom ranking in the U.S. and Canada, exceeding all sales goals.
• Coordinated showroom construction and remodeling (2009).
• Introduced incentive programs for staff to motivate performance and product knowledge.

Administrative Assistant to the Principal 

Scappoose Middle School - Scappoose, OR 

August 2019 to September 2020 

Associate in Interior Design 

Ron Baron Interior Design Institute - Costa Mesa, CA 

1997

Associate in Business Administration 

Orange Coast College - Costa Mesa, CA 

1987

West Hollywood Chamber of Commerce 

May 2012 to June 2014 

Attended meetings and events to network with locals and further promote the Christopher Guy Showroom. 

Beverly Hills Chamber of Commerce 

April 2010 to April 2012 

Attended meetings and events to network and further promote sales at Scandia Home in Beverly Hills, CA 

ASID Business Relations 

June 2010 to August 2016 

Attended meetings and events to network with local designers and promote showrooms.