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Glenna Kroenert

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Management + Administration + Luxury Sales & Design


Management + Administration + Luxury Sales 

Dallas, TX 75252 CELL: 310.801.2432


Dynamic and solution-oriented Manager with over 15 years’ success in relationship management, sales development, process improvement, and event coordination. Strong administrative skills combined with a talent for visual arts and design. Known as a creative and enthusiastic leader, achieve organizational goals by empowering and supporting diverse teams. 


  • Sales Strategy Development & Execution
  • Budget Management & Forecasting
  • KPI Achievement
  • Customer Loyalty & Retention
  • Escalations & Conflict Resolution
  • Staff Training and Product Education
  • Incentive and Employee Engagement Programs
  • Senior Leadership Collaboration


  • Customer Relations and Communication
  • Database Maintenance
  • Inventory Control & Supply Procurement
  • Scheduling and Meeting Management
  • Event Coordination and Planning


  • Luxury Visual Displays.
  • Client Consultations
  • Feng Shui Certified, Floral Designer &  Colourist


Proprietor + Manager + Freelance Designer

Stems - Los Angeles, CA 

Staging and Floral Design

 2003 to Present

Engaged by private clients to provide home staging consultations and custom floral creations. Installed domestic and commercial de?cor. Managed supplier relationships to ensure procurement of high-end inventory. Forged and maintained a loyal client base, retaining some clients for 10+ years.

Senior Design Consultant

Robert Allen/Duralee - Los Angeles, CA

Luxury Furniture, Fabrics and Wallpapers

October 2018 to June 2019


Developed strong product and brand knowledge to deliver persuasive presentations and maximize sales results. Identified lucrative business opportunities, crafted marketing material for prospective customers, and fielded product and service related inquiries. Generated weekly sales reports, delivered client relations updates, and conducted market research.


  • Formally recognized for outstanding customer service levels and escalation/dispute resolution skills.
  • Presented furniture, fabric, and wallpaper bids for top designers, while ensuring client confidentiality.

Senior Design Consultant + Assistant Management 

Kravet/Lee Jofa/Brunschwig & Fils - Los Angeles, CA 

Luxury Furniture, Fabric, Custom Murals

April 2016 to October 2018


Recruited to strengthen financial and operational performance of the showroom. Contributed to showroom        merger, recorded unsold merchandise, maintained detailed inventory records, and supervised floor sales functions. Coached employees on luxury food sales and service delivery.


  • Sparked double-digit sales increases in just six months and boosted sales of fabrics and wallpapers 74%.
  • Assumed Showroom Manager duties during eight-month position vacancy.
  • Pioneered business development strategies to promote repeat and referral business.
  • Spearheaded sell-off of Lee Jofa furniture and accessories inventory by using visual display best practices.

Showroom Director 

Christopher Guy - West Hollywood, CA 

Luxury Furniture and Accessories

April 2012 to June 2013


Liaised closely with VP to establish sales, merchandising, visual, and event strategies to achieve critical business metrics. Served as primary point of contact for escalated issues, shipping delays, and product damage. Facilitated staff training on luxury brand awareness and VIP service delivery. Managed 5 direct reports, including hiring and performance reviews.


  • Instrumental contributor to launch of a 10,000-foot showroom.
  • Executed the 64t  h  Primetime Emmy’s Reception for Art Director nominees:
    •      Facilitated meetings with the Directors Guild and PR Firm. 
    •      Coordinated logistics to ensure seamless experience for 350 guests.
    •      Planned catering, red carpet entrance, and goodie bags.

Showroom Manager 

Scandia Home- Beverly Hills, CA 

Luxury Linens and Accessories

April 2010 to April 2012 


Directed sales, inventory, and visual design functions of the showroom. Liaised with external PR firm to coordinate marketing campaigns and product launches. Aligned stock levels with sales volume and project demand. Led visual display design and installation. Procured custom designs, light fixtures, and accessories. Recruited and trained staff.

  • Doubled sales in 2011 and surpassed 2012 forecast by 41%.
  • Strengthened repeat business and fostered customer loyalty through strategic outreach to VIP clients and celebrities.
  • Delivered persuasive and educational presentations, including design and visual displays within the showroom.

Showroom Manager 

Farrow & Ball - West Hollywood, CA 

March 2008 to April 2010 


Managed showroom operations, including budget control, sales and inventory reporting, replenishment, and marketing. Handled weekly deposits, domestic and commercial client consultations, and product training. Supervised five employees.

  • Achieved #1 showroom ranking in the U.S. and Canada, exceeding all sales goals.
  • Coordinated showroom construction and remodeling (2009).
  • Introduced incentive programs for staff to motivate performance and product knowledge.

Administrative Assistant to the Principal 

Scappoose Middle School - Scappoose, OR 

August 2019 to September 2020 


Engaged as primary point of contact for the school, liaising between principal, students, parents, and staff. Communicate digitally and in person to coordinate meetings and disseminate information. Planned and coordinated school events, maintained digital attendance records, and composed newsletters.
  • Established a new distance learning process and system to maintain student engagement during the pandemic.
  • Upheld confidentiality standards for staff and students regarding attendance, medical information, and disciplinary referral records.
  • Organized database of critical information and student communication, such as locker assignments, absence reports, chrome book distribution/returns, and course work/assignments.


Associate in Interior Design 

Ron Baron Interior Design Institute - Costa Mesa, CA 



Associate in Business Administration 

Orange Coast College - Costa Mesa, CA 





West Hollywood Chamber of Commerce 

May 2012 to June 2014 

Attended meetings and events to network with locals and further promote the Christopher Guy Showroom. 


Beverly Hills Chamber of Commerce 

April 2010 to April 2012 

Attended meetings and events to network and further promote sales at Scandia Home in Beverly Hills, CA 


ASID Business Relations 

June 2010 to August 2016 

Attended meetings and events to network with local designers and promote showrooms.