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Vice President of Marketing Home, Design & Lighting

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Position Summary:     Do you dream in color? Strategize in style? The VP of  Marketing Home, Design & Lighting guides marketing campaigns from the light of inspiration through creation and implementation to connect with designers, retailers and exhibitors.                                                                                                                                       

Position Description:

·         Define the strategic vision for  Home/Daily Design audience & Lighting industries

·         Develop and execute comprehensive strategic marketing plan and programs (including special events) to support sales and revenue objectives.

·         Direct internal resources (creative, pr, events, website, social) to deliver the marketing plan.

·         Develop and manage marketing budget.

·         Oversee development and production of marketing materials.

·         Collaborate with cross-functional partners (Leasing, Retail Development) to ensure integration.

·         Develop and execute media plans including print, online, social media and email.

·         Measure impact of marketing initiatives and develop strategies to address key learnings.

·         Adjust marketing strategy to meet changing market and competitive conditions.

·         Other related duties as assigned.

Positions Supervised:

·         Event Manager, ARTS Awards & Design

·         Marketing Manager, Lighting

Required Education:

·         Bachelor’s Degree in Advertising, Marketing or related field

·         MBA preferred

 

Required Experience:

·         Minimum 10 years of progressive marketing experience; agency experience preferred

·         Strong leadership, collaboration, project management, and problem-solving skills

·         Excellent written and verbal communication skills; must be able to lead and influence others.

·         Strong sense of ownership and accountability

·         Self-starter, assertive, go-getter with high energy and desire to drive the business