Since 1990, DEDON has set the standard for luxury outdoor furniture in both design and quality. Last summer, the German company opened its Dallas showroom, bringing us groundbreaking designs and high-tech synthetic fibers handwoven by rattan artisans in Cebu.
We spoke with the team at DEDON to learn a little bit more about how they stand out from the crowd.
Tell us about DEDON’s history and how the DEDON Dallas showroom came to be.
DEDON was founded in 1990 by Bobby Dekeyser. From the moment the company was founded, our dream has been to share memorable outdoor moments with family and friends.
We are driven by a desire to return to the things that really matter in life —inspirational encounters, true friendships, real joie de vivre, genuine affection for each other, unique experiences — and to create a little outdoor corner of paradise for each and every one of us.
Since DEDON was founded, we've revolutionized the market with our unique concept of creating an outdoor living room, which established our company as a market leader in the luxury outdoor furniture segment.
What do you enjoy most about having a showroom in the Design District?
We love the symbiotic relationships with the collection of luxury trade showrooms that partner with each other to provide the best to the design industry in Dallas.
How would you describe DEDON Dallas’ showroom style?
Relaxed, barefoot luxury that can stand on its own or alongside other amazing outdoor companies. DEDON mixes and matches to meet a traditional or modern aesthetic.
What would you say differentiates DEDON’s style from its competitors?
Our fiber textures and the intricate color combinations we use to create a single fiber are standouts in the industry. This delicate balance of color and texture allows our collections to blend and create a visually interesting harmony. Our quality and craftsmanship bolster the unique designs and outdoor experiences created by the DEDON collections.
What is the first question you typically ask a new client?
What experience are you trying to create?
What advice do you offer to those who need to make the most of a smaller outdoor space?
Our advice is to think big when working with small spaces! Small spaces have become an important segment of the outdoor market due to the increase in high-rise condo and townhome living. We can help you with a number of collections that have smaller pieces to create the perfect outdoor entertaining space. If you can articulate your dream, we likely have the products to make it a reality.
Any particular DEDON pieces that you're most excited about for the coming summer season?
We love the Brixx collection, which offers 360-degree lounging and is super-comfortable. Everyone is surprised by how much they love this collection once they sit down and experience the “lounge”! Modular is a big focus in 2017 and Brixx is the answer, indoors or out.
Who, what or where do you draw inspiration from?
Everywhere, which is what makes us DEDON.
Finish this sentence: “No outdoor space is complete without…
"…the barefoot luxury of DEDON!”
If you’re ready to create memorable moments with your friends and family, make sure your outdoor spaces, big or small, are ready. The DEDON showroom at the Dallas Design District is a great place to start.
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