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Fashion Business Development & Marketing Professional

 

 

 

 

 

 

 

 

 

 

INSEEC BUSINESS SCHOOL, Bordeaux, France

 

Master of Business Administration (MBA) Degree in Marketing of Fashion, Luxury & Brand Strategies, 2013

 

 

 

UNIVERSITY OF RENNES, Rennes, France

 

Master’s Degree in Applied Foreign Languages, Management & International Marketing, 2012

 

 

 

UNIVERSITY OF NANTES, Nantes, France

 

Bachelor’s Degree in Applied Foreign Languages (English, Spanish, Japanese), 2009

 

 

 

Cambridge Certificate of English – University of Cambridge, London, England, 2011

 

Diploma de Español como Lengua Extranjera – Instituto Cervantes, London, England, 2011

 

 

 

 

 

 

 

 

FRENCH CONSULATE/BUSINESS FRANCE, Hong Kong, Hong Kong                                      May 2014 – April 2016

 

 

• Maintained and grew the department’s database of qualified leads through referrals, emails, and networking opportunities with women’s, men’s, and children’s fashion and accessories.

• Managed all communications and relationships with 300+ local distributors, agents and retailers, and maintained detailed knowledge of all products and services provided to accelerate order fulfillment times.

• Researched trends to stay current on design innovations, to better partnered with local retailers to help French suppliers understand local market trends and customer demands. 

• Created market study reports and PowerPoint presentations by researching and monitoring all current sectorial information of ready-to-wear, footwear, sportswear, accessories, and lingerie. 

• Managed relationships with multiple clients to ensure adherence to deadlines and target goals.

   

  Key Accomplishments

• Served as Project Coordinator for business meetings between French shoe suppliers and Hong Kong shoe retailers/distributors. Facilitated Hong Kong market seminars and hosted group offsite market comparisons.

• Served as Assistant Project Coordinator of the Cabinet of Curiosities, an exhibit showcasing multiple French companies to the Hong Kong market. Managed 120,000+ visitors at IFC Mall within an 8-day period.

• Served as Assistant Project Coordinator of the French Cosmetic Awards. Prospected local service and product providers, compared quotes, negotiated pricing to fit budget, and managed supplier payment.

• Coordinated and facilitated introductions with 40+ companies to assist with business development.

 

Q-POT. JEWELRY, Tokyo, Japan                                                                         September 2013 – November 2013

 

 

• Overhauled and improved existing social media outlets (company website, Facebook, YouTube) and created an Instagram account to promote a consistent global brand and marketing strategy across platforms.

• Assisted with all aspects of company participation at the Tranoi Fashion Trade Fair in Paris, including booth setup and maintenance, and customer sales.

• Performed daily maintenance of the company showroom’s visual standards and assisted with hosting international buyer meetings and blogger tours.

• Assisted with installment of an overnight popup store and café at the Takashimaya Shinjuku department store.

• Provided daily multilingual translations in Japanese, French, English, and Spanish.

   

   

 

FRENCH EMBASSY/UBIFRANCE                                                                                       April 2012 – August 2013

 

 

• Completed 2 extensive market analysis reports (40+ pages each) on cosmetics, perfumes, and women’s ready-to-wear clothing and fashion accessories available for sale on the company’s website.

• Created multiple consumer goods market studies for internal and external customer use.

• Created commercial booklets and sourced and recruited French brands for the first ever men’s fashion B2B meeting operations organized by Ubifrance.

• Networked at fashion events to help build the department’s database of qualified leads in all sectors of women’s, men’s, and children’s fashion and accessories.

• Performed host duties during the Cosmetics B2B meetings.

   

   

 

 

• Assisted with all aspects of organizing and scheduling the France Southeastern Europe B2B Meetings Forum in Sofia, Bulgaria, that included 360+ people participating in 2,000 B2B meetings within a 2-day period.

• Served as Front Desk Officer at the forum, managing all last-minute scheduling changes.

• Managed daily customer inquiries from 10 countries, Business Clubs, and Chambers of Commerce.

• Assisted in the daily management of social media outlets, resulting in increased customer awareness.

• Assisted with the creative process in the development of the Business Guide of Greece.

• Created bilingual communication aids in English/French. 

   

   

 

OASIS ACADEMY MAYFIELD /  FINCHLEY CATHOLIC HIGH SCHOOL, England                 October 2009 – May 2011

 

 

• Assisted teachers in organizing and administering all aspects of day-to-day classroom activities.

• Facilitated one-on-one tutorials with students (ages 9-12) to better prepare them for examinations.

• Organized learning activities for the French Club to further advance students’ French language knowledge.

• Offered advanced adult tutorials for university students to help prepare them for future examinations.

 

 

 

 

Microsoft Office (Word, Excel, PowerPoint, Outlook), Photoshop, Illustrator